Hi I'm Wouter,

Your

Brand Engineer.

STRATEGIC CREATIVE.

ALL-ROUND CREATIVE.

SYSTEM ARCHITECT.

IDENTITY DESIGNER.

Brand Engineer.

I engineer No fluff Brand Identities that feel good in your gut.

Start Engineering

My projects

Strategylance

DIY guide

September 2025

Strategylance is a self-initiated branding project where I explored the intersection of strategy and design.

Brand Strategy

Logo Design

Personal project

Webdesign

Content Creation

Enwishion

Podcast

September 2023

A modern podcast branding that resonates with professionals that are on the brink or going through a career change.

Collab Project

Brand Strategy

Content Creation

Graphic Design

video editing

Ace of Space

Co-Working

May 2022

Ace Of Space is my personal project that got me into the semi-finals of the Belgian EWC 2022.

Personal project

Brand Strategy

Graphic Design

video editing

Identity Design

Design that solves, systems that scale.

Every great solution starts with a challenging question. See how I’ve helped to turn ambitious ideas into impactful realities across various industries.

Explore more projects

Strategylance, Engineered for Clarity

A precision-crafted guide revealing what brand strategy truly means, no buzzwords, no fluff.
The first chapter in a growing series uncovering how brands are truly built to last is ready to read.

(Free digital edition available below - English only for now.)

Strategylance explained

Download Chapter 1

March 7, 2025

Branding Politics

Political turmoil creates uncertainty for businesses, affecting branding, supply chains, and public perception. Companies must adapt to policy changes, economic shifts, and evolving consumer expectations. Staying true to core values while preparing for instability helps brands remain resilient in unpredictable times.

Unintentional Branding

Many businesses shape their brand without realizing it. Unintentional branding happens through actions, communication, and even inaction. Ignoring issues, poor engagement, or inconsistency can damage perception. By listening to customers and taking control, brands can avoid negative impressions and build lasting trust.

Color Psychology

Color in branding influences perception and emotion, shaping how consumers interact with brands. From fast food using red to trigger hunger to blue creating trust in finance, strategic color choices strengthen brand identity. The right colors must match a brand’s message.

Perspectives on Design & Strategy.

Deep dives into the intersection of technology, brand evolution, and human behavior. Stay ahead with insights designed to challenge the status quo.

DISCOVER ALL ARTICLES