Enwishion

A modern podcast branding that resonates with professionals that are on the brink or going through a career change.

Project Type:

Brand Strategy, Identity Design, webdesign, Social Media, Videography

Client:

Enwishion

Duration:

8 months

Role:

Brand Strategist, Host, Lead Designer, Camera & audio man

Goals:

Creating a podcast for professionals that plan to or are going through a career change.

Process:

Research: Iris and I brainstormed a lot together to figure out a target audience that would benefit us both. We also had to come up with a name, we used the power of AI to give us some extra inspiration based on the key elements we wanted to represent. These elements were having a clear vision and a dream/goal; thus we combined "envision and wishing" together creating Enwishion.
Design: I started by designing stylescape to make sure our style and visual vision aligned. Once settled on the style I designed the Logo and Style guide. Once these were on point, I designed both the intro and outro for the YouTube series.
Post Editing: I post edited the first episode - due to time constraints of both of us it never launched.

Outcome:

To be continued: Eventually Iris and I decided to postpone the launch and agreed that Iris will make Enwishion into her own podcast project in the near future.

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Tools:

Key Learnings:

Working towards a common goal isn't always easy to combine with our private lives.

Brand Strategy
- Name brainstorming
- Concept Development
- Market Research
- USP brainstorming
- Defining our Target Market
- Social Media Strategy
- Defining Tone of Voice
Identity design
- Stylescapes to define the visual style
- Logo Design
- Style Guide
- Print Media Assets
- Social Media Assets
- Logo Animation
- Intro & Outro Video for YouTube
Podcast & video recording + post processing
- Recording Audio & Video
- Audio & Video calibration
- Video & Audio cutting
Social media setup
- Adding Visuals
Web Design
- Linktree Design

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