• Creating a new look and logo that resonate with them and their music.
• More bookings for their plan BE program thanks to their promo video.

• Strategy: To create their identity as a group I gathered the vision of each band member and combined them into one vision they all loved. We also went over the Plan BE campaign strategy and finetuned the story and message of their promo video.
• Design: It was a joy designing for a really unique and niche music band. The challenge was to integrate a guitar element in the logo itself per their request.
• videography: The challenge here was to capture the desired atmosphere. The campaign video had to contain a nostalgic hint to an older ad from Belgian TV while still keeping it unique and it's own thing.

‍

Their campaign was launched with a short delay due to Covid but it helped them to get back on track after the pandamic. They are stil going strong in 2024 using Plan BE as their main campaign.

As a designer we have to be versatile in the styles we create and really listen to the client and their target audience. Creating a brand identity for classical music band was a really unique experience and it has helped me a lot in expanding my creative thinking.

• Identity design
  • Stylescapes
  • Logo design
  • Style Guide
  • Promo materials
• Videography
  • Recording
  • Video Editing

• DSLR - Nikon 5500
• Photoshop
• Illustrator
• InDesign
• Premiere Pro
• After Effects