Hi I'm Wouter,
Your Brand Engineer.

I engineer No fluff Brand Identities that feel good in your gut.

Strategylance

DIY guide
September 2025

Strategylance is a self-initiated branding project where I explored the intersection of strategy and design.

Brand Strategy
Logo Design
Personal project
Webdesign
Content Creation

Enwishion

Podcast
September 2023

A modern podcast branding that resonates with professionals that are on the brink or going through a career change.

Collab Project
Brand Strategy
Content Creation
Graphic Design
video editing

Ace of Space

Co-Working
May 2022

Ace Of Space is my personal project that got me into the semi-finals of the Belgian EWC 2022.

Personal project
Brand Strategy
Graphic Design
video editing
Identity Design

Strategylance, Engineered for Clarity

A precision-crafted guide revealing what brand strategy truly means, no buzzwords, no fluff.
The first chapter in a growing series uncovering how brands are truly built to last is ready to read.

(Free digital edition available below - English only for now.)