Hi I'm Wouter,
Your Brand Engineer.

I engineer No fluff Brand Identities that feel good in your gut.

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My projects

Strategylance

DIY guide
September 2025

Strategylance is a self-initiated branding project where I explored the intersection of strategy and design.

Brand Strategy
Logo Design
Personal project
Webdesign
Content Creation

Enwishion

Podcast
September 2023

A modern podcast branding that resonates with professionals that are on the brink or going through a career change.

Collab Project
Brand Strategy
Content Creation
Graphic Design
video editing

Ace of Space

Co-Working
May 2022

Ace Of Space is my personal project that got me into the semi-finals of the Belgian EWC 2022.

Personal project
Brand Strategy
Graphic Design
video editing
Identity Design

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Strategylance, Engineered for Clarity

A precision-crafted guide revealing what brand strategy truly means, no buzzwords, no fluff.
The first chapter in a growing series uncovering how brands are truly built to last is ready to read.

(Free digital edition available below - English only for now.)

Strategylance explained
Download Chapter 1
March 7, 2025
Branding Politics

Political turmoil creates uncertainty for businesses, affecting branding, supply chains, and public perception. Companies must adapt to policy changes, economic shifts, and evolving consumer expectations. Staying true to core values while preparing for instability helps brands remain resilient in unpredictable times.

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February 19, 2025
Unintentional Branding

Many businesses shape their brand without realizing it. Unintentional branding happens through actions, communication, and even inaction. Ignoring issues, poor engagement, or inconsistency can damage perception. By listening to customers and taking control, brands can avoid negative impressions and build lasting trust.

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February 13, 2025
Color Psychology

Color in branding influences perception and emotion, shaping how consumers interact with brands. From fast food using red to trigger hunger to blue creating trust in finance, strategic color choices strengthen brand identity. The right colors must match a brand’s message.

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